Here's how I did the single "Meltdown" for Brad Jennings.
Mastering for multiple-platinum-accredited producers and engineers can be a little nerve racking. At least it was for me.
Here's how I did the single "Meltdown" for Brad Jennings.
Distortion is a component of sound that's been around since the beginning of audio recording when Edison invented the cylinder Phonograph in 1877. As the technology improved over time, so did the quality of the audio. In the 1950's though, distortion became a mainstream component of the new genre called Rock N' Roll with electric guitars at the forefront of this radical new wave of music. This distortion was completely intentional and has been a staple in rock and other genres of music ever since.
Plugins can be expensive. REALLY expensive in some cases. Should I use the cracked version? Nah, skip the bad career karma and try these totally free and KICK ASS plugins for yourself instead!
Tokyo Dawn Labs NOVA
If you're a PC user, you might at some point have seen files or folders on your system that have a GREEN font. Without realizing it, this could cause a serious headache and possibly loss of data in the future. Here's what to do to protect yourself...
Follow along as I show you how I fix my bad Samsung computer monitor in just a few pretty easy steps. If you have a bad monitor of your own with these same symptoms, and are at the brink of throwing it in the trash and buying a new one, why not pop it open and take a shot at fixing it yourself?
If you've ever wondered how stuff goes viral on social media, why things either get a lot of Likes/Shares/Comments or DON'T, and why the Facebook network exists in the first place, this article is for you.
Because size is limited in my room, I came up with a way to utilize a common Mixer Stand with some plywood and felt to create a rolling platform that could be used to hold guitar pedals, place a turntable, have a laptop station, or deploy one of my drum machines.
The idea was to create a couple different "platforms" that could be easily swapped out depending on what the priority was. When I am messing with my synths, I like to roll the stand over and use 6 foot cables to patch into the patch bay so that I can run the signals from the the synths to the pedals to create unique and groovy sounds. I have also decided to add "feet" to the pedal board so that it can also be used on the floor when playing guitar. When the pedal board isn't being used in those capacities, it lifts right off the stand and sits on top of one of my racks of gear where it's close enough to the patch bay that I can use it for mixing to patch in effects.
I did all of this impromptu, so sorry if you were hoping for detailed plans, but it's a pretty simple task if you have a couple power tools.
I bought a couple of pre-cut 2'X2' squares of plywood from Lowe's and I had felt fabric left over from my DIY bass trap project. I used 3M spray adhesive and also a staple gun to reinforce the felt's placement.
I basically laid the plywood sheet on top of the mixer stand and traced where the arms were touching it so I knew where to cut the slots so that the arms could slide through. Then I took a drill to cut a couple holes on those slots and did the actual cutting with a jigsaw so that the slots were about 1/6" wide which makes for a nice snug fit onto the stand and keeps the platform from falling off.
I trimmed about 6 inches off the top to prevent it from being too heavy on that edge and mounted a power strip underneath. For the guitar pedal sheet, I used THIS single awesome 9V power supply to daisy chain one cord to most of the units. The Q-Tron takes 24 volts and the Moog pedals are finicky about the connector.
Pretty basic design but it was just what I needed for this room. Very sturdy. Very practical and versatile. That's a win for me.
When you ASK people to "Like" or "Share" it's different than when they just share it on their own. You're "influencing" and "persuading" them leveraging your relationship with them, rather than them being compelled to do it on their own. And them sharing it won't make it go viral because unless the social media algorithms pick it up as having huge potential, it won't be shown to (m)any of their friends. Your post essentially dies at this point because it lacked the substance required to organically make it go viral. The lesson here: make your content EXTRAORDINARY in every way and it will do the marketing work for you.
It seems like each and every day on Facebook, I get invited to like someone's page. Rarely do I ever accept, unless it's something that looks extremely cool that I think I will gain something from. If it's an unknown artist/DJ/Producer, you can be SURE that I won't click the like button. And believe it or not, I'm doing the person a favor by ignoring the invite - even if they don't realize it.
When you create a separate page to promote yourself or your business, it's tempting to invite all 4,591 friends from your personal Facebook page. I mean, they're right at your fingertips and who wouldn't want those kind of numbers and support for a page that you're trying to grow and promote to the world. Sounds awesome, right? Not so fast...
Introducing the Facebook algorithm.
The algorithm, in its basic sense, controls who sees what everyone posts on Facebook. Imagine if all 4,591 of your friends posts appeared on your news feed. If each of those friends just posted 3 things per day, you'd have over 13,000 posts to wade through every 24 hours. Much (most?) of it would be stuff that doesn't interest you and eventually you'd become bored with Facebook and stop using it. Remember, Facebook's SOLE purpose is to keep you hooked so it can serve ads and generate revenue. So it HAS to entertain you and keep you engaged. It does this using the algorithm.
There are many factors that make up how the algorithm works. It's proprietary, secret and continually changing. Things like keywords that you use and popularity of a web site link that you post play a role but one of the biggest factors is engagement. When you post something, instead of populating it on the news feeds of all 4,591 of your friends, it first runs a "test" by showing it only to a small group to see what kind of engagement it gets. If the majority of those friends give it a like, comment or share then it gets shown to yet another small group and the test continues. As long as the post receives engagement, then it continues to reach more people. The algorithm sees it as being popular content and a good candidate to keep users interested, thus serving up more ads and generating more revenue. Now, you can probably guess what happens if the majority in the test group of users don't like/share/comment. Your post dies a swift death. The algorithm has deemed it "nonsense" and lacking the necessary popularity to keep the majority of users entertained.
So let's talk about the test group for a moment.
You've invited all 4,591 of your Facebook friends to like your new IMMA AWESOME RAPPER page and half of them gave it a "Like" and are following it. But how many of those 2,296 people will really support you? Are they TRUE fans? Are they buying your music and paying to see your shows? Nagging you about when you're going to release your next album? If you are a STRONG artist, and have developed a legitimate real-world following, then these folks are good candidates for the algorithm's test group. BUT... if these 2,296 people are just casual acquaintances, fellow awesome rappers, total strangers, or just people who gave your page a "Like" out of some kind of "Like for Like" obligation that you proposed, or they feel guilty if they don't "Like" your page, then guess what... you post that 3rd new song you created today and the test group doesn't give two shits about it and it WILL die a swift death. The algorithm doesn't want it anywhere near people's news feeds.
Here's how I can sum up all of this: THE ONLY PEOPLE YOU WANT LIKING YOUR FAN/BUSINESS PAGE ARE PEOPLE WHO ARE LOYAL SUPPORTERS AND TRUE FANS.
So before you click on that link to invite you entire list of personal Facebook friends, consider carefully who it is you actually want following you.
My name is Dave Fore. I am an audio engineer, entrepreneur, and constant student of life and technology.